For years, I lived behind the curtains of campaigns and corporate rooms. Marketing, strategy, brand identity, management, those were my tools. Even now, though my path has shifted, I haven’t left them behind. Today, that knowledge works differently. It helps shape ideas, guide creative decisions, and build stories that last.
“Even the most poetic vision needs a spine. Even the most beautiful dream deserves to be understood.”
My life hasn’t always been t-shirts, guitars, and street photos. In another chapter, I wore suits, ran teams, and built brands from the ground up. I worked with companies, media groups, creatives, and corporations, learning how identity becomes message, and how message becomes movement. That experience still guides me. It helps me build with intention and speak with clarity.
